Pricing analytics
Price elasticity modelling
Predict how receptive your customers will be to offers and price changes
Target your customers with personalised offers, to maximise purchase behaviour and profitability
Pricing and discount elasticity models enable you to assess how receptive your customers are to various levels of offer based on previous spend and offer utilisation.
Using previous offer history, uptake of offers and average spend values, we can create models to predict your customer behaviour in future price and discount scenarios, enabling you to set optimum price.
We can also identify which customers to target with personalised offers that encourage maximum purchase behaviour.
Optimise pricing
Minimise discounting
Maximise customer spend
Maximise purchase frequency
Target personalised offers
Maximise profitability
Do you need to grow customer value faster?
Optimising your pricing based on your customer behaviour will ensure you maximise sales and profitability.
If you’d like to know more and discuss your specific requirements, just get in touch here:
