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Pricing analytics

Price elasticity modelling

Predict how receptive your customers will be to offers and price changes

Target your customers with personalised offers, to maximise purchase behaviour and profitability

Pricing and discount elasticity models enable you to assess how receptive your customers are to various levels of offer based on previous spend and offer utilisation.

Using previous offer history, uptake of offers and average spend values, we can create models to predict your customer behaviour in future price and discount scenarios, enabling you to set optimum price.

We can also identify which customers to target with personalised offers that encourage maximum purchase behaviour.

Optimise pricing

Minimise discounting

Maximise customer spend

Maximise purchase frequency

Target personalised offers

Maximise profitability

Optimise pricing

Minimise discounting

Maximise customer spend

Maximise purchase frequency

Target personalised offers

Maximise profitability

price elasticity modelling

Do you need to grow customer value faster?

Optimising your pricing based on your customer behaviour will ensure you maximise sales and profitability.

If you’d like to know more and discuss your specific requirements, just get in touch here:

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