Retail location analytics

Location analytics is the process of using data generated by actual customer interactions with a retailer’s physical spaces to gain insights into consumer behaviour, preferences, and purchase patterns.

Tracking actual consumer movement involves using fully permissioned data from consumers’ mobile devices to understand how they move through physical spaces such as stores, shopping centres, or entire cities. With GPS accuracy to within 3 metres, it is now possible to map where people go, at what times, and for how long, unlocking a previously inaccessible set of insights about customers and their behaviours.

Every element of retail store strategy can benefit from location analytics, from improving customer experience and store layouts, to optimising marketing strategy and strengthening store site selection. But where retailers can really gain a competitive advantage, is using location analytics to see insights into their competitor’s customers. This enables a direct comparison to be made of customer behaviour and business performance.

Consumer location analytics offers an unrivalled opportunity to observe anonymised real-life behaviours scaled up from individual data points, which can then inform strategic business decisions.

See who shops with your competitor, and where they come from, to target them to visit your store or website

If they already shop with you, see how many competitors they visit, and precisely target sales growth.

See who shops where, how often, and for how long, and map catchment areas by visitation and by market share.

Build a precise geographical marketing plan, to communicate with potential customers who already shop in your category.