Research new locations or optimise existing ones
Understand what drives your customers, their choices, decisions and behaviour
Location Optimiser from Ikano Insight precisely maps your visitor or shopper movements.
Using fully permissioned geo-location data from multiple sources, we can map your customer locations, where they go and what routes they take:
- Evening and daytime locations
- Time of day and day of week visit patterns
- In-store dwell times
- Competitor store visits
Consumer pathway mapping
Location Optimiser identifies consumer movement outside your store, where they come from and return, and where else they travel.
We can map journey routes to and from your store, showing common points of origin or popular stopping points en-route.
Optimise outdoor marketing opportunities, and understand the nature of your customers’ shopping trips.
In-store movement tracking
Location Optimiser enables consumer movement tracking inside your own store.
With in-store locations recorded every 15 minutes, you can track customer pathways to a nearest 25 cm/sq level of accuracy.
By mapping in-store movement, we can identify points of highest customer attention, route preferences and bottlenecks.
Catchment area mapping
Precisely map catchment areas, based on actual consumer journeys rather than e-commerce or loyalty programme address files.
Understand store performance purely based upon physical visits, cross-referenced with evening and daytime locations.
Map catchment areas of an individual store, all stores in a single shopping mall, or multiple stores in separate locations.
Competitor store visitation
Location Optimiser can track where else your customers shop, locations, stores, time of day, day of week and more.
With over 20,000 UK retail destinations already mapped, and international markets available on request, we can see precisely where your customers like to go.
What other brands they have affinity with, and who is offering the strongest competition to you.
Store visitor profiling
We can apply geo-demographic and behavioural profiles to the location analysis, from external sources and from your own data files.
You can see where your most valuable audiences go, where they live and their most frequent journeys.
Understand how often they visit, and at what times, to deliver customer experiences that grow revenue and loyalty.
Would you like to understand the performance of your store on a new level?
Whether you are researching potential new site locations, or looking to optimise revenue from existing stores. Location Optimiser offers a powerful solution, unlocking previously hidden insight from your store visitors.
If you’d like to know more, and see a full demo of Location Optimiser, just get in touch here:
Consumer location analytics in retail
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