7x spend increase with Recommendation Engine analytics tool

We collaborated with IKEA Russia to deliver a CRM and engagement strategy which has helped the brand focus its product targeting and increase spend per customer by 700%.


Higher clicks vs. control


increase in spend per customer


IKEA Russia

The challenge

IKEA Russia was sending product offers to their entire database. The challenge was to develop a new CRM & engagement communication strategy focused on better product targeting to deliver increased sales.

Our Recommendation Engine product enabled our client to target their customers with relevant product offers to increase engagement and drive ROI
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Our solution

Our data insight experts developed a bespoke communications strategy based on our client’s specific objectives and KPIs, as well as focus areas, products, ranges and offers.

We used our Recommendation Engine to present customers with a range of products that were matched and tailored to them on an individual, one-to-one basis, using rich data from their previous purchase behaviour. 

Our client was also able to select different product recommendations by a range of categories like home furnishing areas as well as by specific customer segments, giving them a flexible and adaptable solution. Recommendations were applied to standalone communications and post-purchase triggers.

We also worked closely with the client to design the email creative to ensure the best-matching products were featured, based on our insights from customer segments that have similar buying and purchasing behaviour. For example, products were recommended that are often bought at the same time (e.g. cushions and throws) by other customers.

The benefits

  • Removes the guesswork to increase product relevance within email communications to drive engagement and increase ROI
  • Customers feel understood and connected to the client’s brand – ‘they know what I like / want to buy’
  • Drives relevant and engaged traffic back to the client’s website based on genuine interest / sales intention
  • Encourages store visitation with further opportunity for increased spend during visit(s)

Want to know more?

To find out more about our work with IKEA Russia, our Recommendation Engine, or other ways our Products and Solutions could help you, get in touch with the team today. 

Get in touch

Ikano Insight's best-in-class data insight paved the way for us to deeply understand our customers' behaviour so we could create effective and impactful on-brand communications

Yulia Avtonomova, Loyalty Leader - Customer Engagement & Loyalty

IKEA Russia