10%
Higher clicks vs. control
700%
increase in spend per customer
Client
IKEA Russia
The challenge
IKEA Russia was sending product offers to their entire database. The challenge was to develop a new CRM & engagement communication strategy focused on better product targeting to deliver increased sales.
Our solution
Our data insight experts developed a bespoke communications strategy based on our client’s specific objectives and KPIs, as well as focus areas, products, ranges and offers.
We used our Recommendation Engine to present customers with a range of products that were matched and tailored to them on an individual, one-to-one basis, using rich data from their previous purchase behaviour.
Our client was also able to select different product recommendations by a range of categories like home furnishing areas as well as by specific customer segments, giving them a flexible and adaptable solution. Recommendations were applied to standalone communications and post-purchase triggers.
We also worked closely with the client to design the email creative to ensure the best-matching products were featured, based on our insights from customer segments that have similar buying and purchasing behaviour. For example, products were recommended that are often bought at the same time (e.g. cushions and throws) by other customers.
The benefits
Want to know more?
To find out more about our work with IKEA Russia, our Recommendation Engine, or other ways our Products and Solutions could help you, get in touch with the team today.