7x spend increase with Recommendation Engine analytics tool

IKEA Russia

IKEA Russia was sending product offers to their entire database. The challenge was to develop a new CRM & engagement communication strategy focused on better product targeting to deliver increased sales.

Our data insight experts developed a bespoke communications strategy based on our client’s specific objectives and KPIs, as well as focus areas, products, ranges and offers.

We used our Recommendation Engine to present customers with a range of products that were matched and tailored to them on an individual, one-to-one basis, using rich data from their previous purchase behaviour. 

Our client was also able to select different product recommendations by a range of categories like home furnishing areas as well as by specific customer segments, giving them a flexible and adaptable solution. Recommendations were applied to standalone communications and post-purchase triggers.

We also worked closely with the client to design the email creative to ensure the best-matching products were featured, based on our insights from customer segments that have similar buying and purchasing behaviour. For example, products were recommended that are often bought at the same time (e.g. cushions and throws) by other customers.

• Removes the guesswork to increase product relevance within email communications to drive engagement and increase ROI
• Customers feel understood and connected to the client’s brand – ‘they know what I like / want to buy’
• Drives relevant and engaged traffic back to the client’s website based on genuine interest / sales intention
• Encourages store visitation with further opportunity for increased spend during visit(s)