The Perfume Shop wanted an experienced partner to help them with the launch and effective implementation of a new loyalty programme.
We launched the most generous loyalty programme in the UK – The Perfume Shop Rewards Club, giving customers a massive 5% return on purchases. Members collect points every time they shop and are able to redeem their points against purchases instantly.
Quant built a single customer view to manage the measurement, analysis and reporting requirements of the programme. The data acquisition strategy is supported by an automated welcome communication to encourage members to share their perfume preferences. We use this data to create personalised dynamic content such as special occasion reminders.
By understanding and utilising transactional information from 256 stores and customer preference data, we customise email communications sent to each customer. Rewards Club members receive an up-to-date perfume points balance and personalised dynamic content, targeted messages and offers in each email.
Since the start of the programme in September 2011, email communications to members of the Rewards Club have increased store visits by 2.5% and sales by 5%, measured against a control.